A Swag.com and Printfection alternative from one steady partner
Kept has run merchandise programs continuously since 1994, led today by its second-generation, female-led team, with design, sourcing, custom product development, kitting, and fulfillment handled in house. Swag.com and Printfection have both changed hands since 2021 and now operate together as Custom Ink's Swag Pro.
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Where Swag.com fits, and why the ownership history matters
Custom Ink acquired Swag.com in November 2021 and Printfection in January 2022. The two now operate together under Swag Pro, Custom Ink's enterprise product; Printfection's own site states plainly that "Printfection is now Swag Pro." Swag.com works as a curated catalog platform, and G2 reviewers rate it 4.6 out of 5, praising product quality and service.
G2 reviewers also mention that minimum order quantities can feel awkward for smaller teams, that estimates have not always matched final order totals, and that catalog search and filtering can be limited. Swag.com generally expects an inventory commitment, with no free self-serve store tier. Kept has run merchandise programs continuously since 1994 and is led today by its second-generation, female-led team. The same team scopes the catalog work and builds what the catalog cannot cover, so a custom piece never stalls the rest of the program.
How the two approaches differ
Operating history
Swag.com and Printfection were acquired separately by Custom Ink and now run together as Swag Pro.
Kept has run merchandise programs continuously since 1994, led today by its second-generation, female-led team. The people who scope a program are the same people who deliver it, from first call to final shipment.
Curated catalog vs. custom development
Swag.com's model runs through a curated catalog, and G2 reviewers cite limited search and filtering as a friction point.
Kept curates from a broad supplier network and develops fully custom products when the idea calls for something that does not already exist, all on one program timeline.
Minimums and inventory commitment
G2 reviewers describe minimum order quantities as awkward for smaller teams and note that Swag.com generally expects an inventory commitment with no free self-serve tier.
Kept scopes quantities and storefronts to the program's actual size, so a smaller team never carries inventory sized for someone else's program.
What reviewers say works
Swag.com earns a 4.6 out of 5 on G2, with reviewers specifically praising product quality and responsive service. That track record is real, and a curated catalog is a reasonable fit for teams who want a proven assortment.
Kept has run merchandise programs continuously since 1994 and is led today by its second-generation, female-led team, working from a curated network alongside full custom product development when an off-the-shelf item cannot carry the idea.
Swag.com and Printfection alternative FAQs
What's the difference between Swag.com, Printfection, and Kept?
Swag.com and Printfection were acquired by Custom Ink in late 2021 and early 2022 and now operate together as Swag Pro, Custom Ink's enterprise product. Kept has run merchandise programs continuously since 1994 and is led today by its second-generation, female-led team, handling strategy, design, sourcing, custom product development, kitting, and fulfillment as one team, so one team is accountable from first sketch to final shipment.
Did Printfection shut down?
No. Printfection was acquired by Custom Ink in January 2022 and continues operating as Swag Pro, Custom Ink's enterprise offering. It changed ownership and branding, not whether it exists.
Is there a minimum order quantity?
Swag.com reviewers on G2 mention that minimum order quantities can feel awkward for smaller teams, and inventory commitment is generally expected. Kept scopes minimums and inventory to the buyer's actual quantities and timeline rather than a fixed threshold.
Why do reviewers mention estimates not matching final totals?
G2 reviewers of Swag.com note that initial estimates have not always matched final order totals, alongside feedback on limited search and filtering in the catalog. Kept walks through pricing assumptions upfront so the quote reflects what actually ships.
Does Swag.com offer a free self-serve store?
Swag.com is built around a curated catalog and generally expects an inventory commitment, without a free self-serve store tier. Kept can build and manage a company merchandise store as part of a scoped program.
How do I move a program from Swag.com or Printfection to Kept?
Start a project and share your current catalog, quantities, and timeline. Kept's team can scope a comparable or custom program, including sourcing, kitting, and worldwide fulfillment.
See how Kept compares to other merchandise partners
Ready to hand your catalog to a team that's run programs since 1994?
Share your current catalog, quantities, and timeline. Kept's team scopes sourcing, custom development, kitting, and fulfillment as one program, and builds what the catalog can't cover.
start a project →